authortoinfluencer.com/Step #4 Plan - Plan Your Launch

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Step #4 Plan - Plan Your Launch

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Contents

Workshop: How to Schedule a Virtual Book Tour

Virtual book tours are an extremely useful tool to create buzz for your book without ever leaving your home. In this video, Marika will walk you through how to set up and run your own virtual book tour. 
Workshop: How to Schedule a Virtual Book Tour Video
Workshop: How to Schedule a Virtual Book Tour Handout
Workshop: How to Schedule a Virtual Book Tour Supplemental handout

Success Stories[SS]: Organize a Plan for Events with Kathryn Whitaker

In this interview with Kathryn Whitaker, you will learn what it takes to organize events for your book launch. Hosting events helps build your authority as an author and reach new audiences. When done well, planning a book tour can elevate your success as an author to new levels.
SS: Organize a plan for events Video
SS: Organize a Plan For Events Handout
SS: Organize a Plan for Events Transcript

Workshop: Media Training Series Part 1 - Developing your Message

In-person interviews are a great way to gain authority as an author. In this lesson, Marika will explain the basics of interviewing and how to prepare for them. 
Workshop: Media Training Series Part 1 - Video, Handout & Transcript

Workshop: Media Training Series Part 2 - Print Basics

Print media is an important media format. In this lesson, Marika will go over how the print and online media industry works, and how you can tailor your message for the industry.
Workshop: Media Training Series Part 2 - Video, Handout & Transcript

Workshop: Media Training Series Part 3 - Radio Basics

For many people, podcasts are becoming an increasingly popular form of media. In this lesson, Marika will explain how to prepare for a radio or podcast interview. 
Workshop: Media Training Series Part 3 - Video, Handout & Transcript

Workshop: Media Training Series Part 4 - TV Basics

TV interviews are a golden opportunity for you to reach new audiences. In this lesson, Marika will go over how to tailor your message for a TV interview.
Workshop: Media Training Series Part 4 - Video, Handout & Transcript

Workshop: Media Training Series Part 5 - In-Studio Interviews

In-studio interviews are your chance to shine in front of the camera. In this lesson, Marika will help you prepare for an live, in-person interview.
Workshop: Media Training Series Part 5 - Video, Handout & Transcript

Workshop: Media Training Series Part 6 - Phone Interviews

Phone interviews are one of the most common types of interviews. In this lesson, Marika will explain how to highlight your book in a phone interview.
Workshop: Media Training Series Part 6 - Video, Handout & Transcript

Workshop: Media Training Series Part 7 - Psychology of Media

The media world is complex and unique. In this lesson, Marika will go over nuances of different types of media and some important do’s and don'ts. 
Workshop: Media Training Series Part 7 - Video, Handout & Transcript

BONUS: Working with Coordinators to Schedule Events

BONUS: Working with Coordinators to Schedule Events Handout

Member Spotlight [MS]: KJ Soze

As an author, perfecting your press pack and pitches are vital to your success in the media. In this lesson, Marika and AIA member KJ Soze discuss how to strengthen your media presence.
MS: KJ Soze Video and Transcript

Success Stories [SS]: Build Your Tribe with Kathryn Whitaker

It takes a team to make your book launch a success. In this lesson, author Kathryn Whitaker sits down with Marika to talk about how to build your dream team for your book launch.
SS: Build Your Tribe Video, Handout & Transcript

Expert Interview [EI]: Special Sales and Distribution with Brian Jud

As an author, it's important to think about how you can sell more books and reach greater audiences. In this lesson, book sales specialist Brian Jud and Marika talk about where you can sell your books. 
EI: Special Sales and Distribution Video and Handout

Expert Interview [EI]: Using Video to your Advantage

Video is a powerful tool that you can use to connect with your audience and share your message. In this lesson, Kim and Mike Barnes, founders of Barnes Team Media, join Marika to talk about how you can use video to your advantage.
EI: Using Video to your Advantage Video and Handout

Workshop: You May Want to Hire a Publicist

Being your own publicist is a full-time job, and it's definitely not for everyone. In this workshop, you will learn whether or not you should be your own publicist. 
Workshop: You May Want to Hire a Publicist Handout

Workshop: PR Checklist BONUS

Staying organized is one of the most important parts of accomplishing your goals. In this workshop, we provide you with a PR Checklist spreadsheet that will help you stay organized throughout your journey. 
Workshop: PR Checklist BONUS

Expert Interview [EI]: Becoming an Amazon Best Seller with Susie Schaefer

Being an Amazon best seller is more attainable than you might think. In this lesson, publishing consultant Susie Schaefer joins Marika to discuss how you can move up the ranks and make the best-seller list.
[EI]: Becoming an Amazon Best Seller with Susie Schaefer - Video and Handout

Expert Interview [EI]: How to Get Awards for your Book with Hannah Jacobson

Getting awards for your book is one great way to promote your book and gain accolades. In this lesson, expert Hannah Jacobson sits down with Marika to discuss how you can win awards for your book.
EI: How to Get Awards for your Book Video and Handout

Quick PR Tips BONUS

Knowing the ins and outs of the industry is an important part of creating your media relations plan. In this lesson, we provide you with a handout that gives you some quick insider knowledge on the media industry.
Quick PR Tips Handout

Workshop: What's in the Bag?

What do you need to have to be prepared for a book event? In this lesson, we provide you with a handout that will help you prepare for any book event. 
Workshop: What's in the Bag Handout

Expert Interview [EI]: Marketing a Book - A 360 Degree View with Wayne Hastings

It can be challenging to know what steps you need to take on the marketing front. In this lesson, expert Wayne Hastings and Marika talk about how you can create a marketing plan for your book. 
EI: Marketing a Book - A 360 Degree View Video and Handout

Workshop: Make Your Indie Voice Heard

For self-published authors, it can sometimes be hard to cut above the noise and make your voice heard. In this lesson, Marika talks about how you can make your voice heard with some PR and social media strategies.
Workshop: Make your Indie Voice Heard Video and Handout