Paid advertising can come and go, but media buzz lives on forever. In this video, you will learn how to create a media campaign for your book. Having the media on your side can be one of the biggest assets you can have as an author.
Workshop: Developing a Media Outreach Strategy Video
Workshop: Developing a Media Strategy Handout
Workshop: How to Write an Expert's Page
Having a solid Expert's Page will solidify your authority and expertise as an author. In this video, you will learn how to write an Expert's Page and what you can do with it to expand your influence.
Workshop: How to Write an Expert's Page Video
Workshop: How to Write an Expert's Page Handout
Workshop: How to Write a Press Pack
Press Packs are essential for telling the media everything they need to know about your book. In this video, Marika will teach you how to write a press pack and how to use it to reach media outlets.
Workshop: How to Write a Press Pack Video
Workshop: How to Write a Press Pack Template
Workshop: How to Write a Press Pack Example
Workshop: How to Write a Press Pack Transcript
Workshop: How to Write a VBT Pitch
VBTs (Virtual Book Tours) are a great way to generate buzz for your book without leaving your home. In this video, Marika will walk you through how to pitch your VBT to the media.
Workshop: How to Write a VBT Pitch Video
Workshop: How to Write a VBT Pitch Example
Workshop: How to Write a VBT Pitch Supplemental Example
Workshop: How to Write a VBT Pitch Transcript
Workshop: How to Write a General Pitch
Email pitches are the best way to get a media outlet interested in you and your book. In this lesson, Marika will show you how to pitch to specific media outlets.
Workshop: How to Write a General Pitch Video, Handouts & Transcript
Workshop: How to Write a Q&A
Q&A's are a great way to help out the media prior to an interview. In this lesson, Marika will go over how to write a Q&A.
Workshop: How to Write a Q&A Video, Handouts & Transcript
Workshop: Utilizing Important Dates
Important dates are one way to make your message more relevant. In this lesson, Marika will go over how to use important dates to strengthen your media pitches and social media content.
Workshop: Utilizing Important Dates Video and Handout
When you start reaching out to outlets for media opportunities, it's important to think about potential hooks, tag lines, and dates specific to your project. In this lesson, author Karlie Green joins Marika to talk about her media outreach strategy.
MS: Karlie Green Video and Handout
Workshop: 20 Ways to Promote Your Book
Before diving into the world of book promotion and publicity, it's important to know what techniques and tools work in 2020. In this workshop, we provide you with a handout that gives you 20 ideas for promoting your book in 2020.
Workshop: 20 Ways to Promote Your Book Handout
Expert Interview [EI]: How to Pitch Radio and Podcasts with Pat Lynch
Learning how to pitch to radio and podcasts is an important part of developing your publicity plan. In this lesson, radio host Pat Lynch and Marika talk about how you can get booked on radio shows.
EI: How to Pitch Radio and Podcasts Video and Handout
Workshop: Navigating Book Publicity in the Digital Age
Just like everything else, book publicity has changed with the times to harness the power of the internet. In this lesson, we provide you with two handouts that can help you navigate book publicity in the digital age.
Workshop: Navigating Book Publicity in the Digital Age